Rodrigo Terra (left) with Shu Yoshida at the Gamecom Latam BIG Festival Awards 2025.
Rodrigo Terra (left) with Shu Yoshida at the Gamecom Latam BIG Festival Awards 2025.
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Gamescom Latam Big Festival awards kick off with lifetime award for Shu Yoshida

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The Gamescom Latam Big Festival 2025 awards kicked off today in Sao Paulo, Brazil, starting with a lifetime achievement award for Shu Yoshida, who championed indies at Sony’s PlayStation division during his decades of work at the company.

Rodrigo Terra, CEO of Abra Games, the Brazilian game association, presented the award to Yoshida, who will do a fireside chat with me at Gamescom Latam on Thursday evening in Sao Paulo, Brazil. Yoshida left late last year after 31 years at Sony, where he held jobs such as head of Sony Interactive Entertainment Studios at Sony PlayStation.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.