GamesBeat Summit: What brands need to understand about the metaverse

The metaverse is big news throughout the game industry, and for brands overall. The question is becoming, how can brands get traction in the metaverse as it starts to take hold in the real world? On the first day of GamesBeat Summit 2022, three brand experts and metaverse converts took the stage with Brett Sappington, VP at global consumer insights company Interpret, to discuss this and other big questions as the promise of the metaverse looms larger.

“It’s important for brands to partake now, because that’s where our audiences are going,” said Angelic Vendette, VP and head of marketing at Alo Yoga, the Los Angeles-based premium yoga apparel company. “As all good marketers would tell you, you want to meet your audiences where they are.”