GamesBeat Summit 2024: Exploring a new era of direct-to-consumer strategies

More and more publishers are turning to web stores and other direct-to-consumer (D2C) models in today’s games. And at GamesBeat Summit 2024, Discord SVP of product Peter Sellis and Coda chief operating officer Rick Phillips talked about how companies can effectively use D2C strategies in their own products.

GamesBeat lead writer Dean Takahashi brought up the current downturn in the industry and the need for new sources of revenue. He asked the panelists if this is leading to a new era of D2C monetization. Sellis said that Discord has been so successful in D2C because they focus on making the free product (creating servers to chat and message with friends) as great as possible, and then try to add value to that experience with its paid Nitro subscriptions.