Sharon Tal Yguado and Randy Pitchford talk about the right way to do transmedia.
Sharon Tal Yguado and Randy Pitchford talk about the right way to do transmedia.
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GamesBeat Summit 2023 online day features a transmedia debate and other fiery topics

One of the most interesting moments of our GamesBeat Summit 2023 conference will come in a conversation, or debate — on our online day on May 24 — between Sharon Tal Yguado, CEO of Astrid Entertainment, and Randy Pitchford, CEO of Gearbox Entertainment.

They both have strong opinions about transmedia, or a blending of movies and games, which is a big part of our theme at our three-day summit that begins on Monday. And they don’t agree. This is just one of the reasons I’m so excited about our online day at the summit. We’ll have two days of in-person talks in Los Angeles on May 22 and May 23, followed by our online day on May 24. (You can use this code GBSDEANNEWS for a 40% discount on the entire event; check out the full agenda here).

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.