GamesBeat Insider Video

MISSED GAMESBEAT INSIDER: BRANDS & GAMES IN NEW YORK?

GB MAX Insider and Premium members get exclusive access to stream the full GamesBeat Insider program starting September 21 — including conversations with Strauss Zelnick, Reggie Fils-Aimé and leaders from Ogilvy, Overwolf, JBL, The Marketing Arm and H&R Block.

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WATCH THE SESSIONS | Availible starting September 21

  • Four conversations. One afternoon focused on how gaming is changing the way brands reach audiences, build equity and drive measurable business results.
  • The GTA Effect: What Gaming’s Biggest Entertainment Moment Means for Brands: Strauss Zelnick, Chairman & CEO, Take-Two Interactive, in conversation with Alex Lee, GamesBeat
  • How to Build Brand Equity, Gaming-Style: Reggie Fils-Aimé, Former President & COO, Nintendo of America, in conversation with Alex Lee, GamesBeat
  • How Non-Endemic Advertisers Are Proving the ROI of Gaming: Carol Reed (Ogilvy), Shahar Sorek (Overwolf) and Bryce Showalter (JBL North America)
  • What Does It Mean to Have a 360 Gaming Strategy in 2026? Sami Barnett (The Marketing Arm), Nathan Lindberg (Overwolf) and Andrew Martinson (H&R Block)