GamesBeat announces June GB Engage event, powered by Xsolla, featuring industry icon Henk Rogers on launch strategies

Creating connections is a cornerstone of the video game industry, cultivating new ideas, collaborations, and partnerships. As events look to evolve and go multiplatform with digital and physical/in-real-life, theatrical trailers for upcoming entertainment releases, just like video games, become a critical way to generate excitement and audience engagement on a global scale. 

To kick off Summer Game Fest, the GamesBeat Engage Los Angeles, powered by Xsolla, is about creating an intimate turnkey B2B event for gaming industry leaders at the intersection of tech and entertainment. The GB Engage discusses how studios can better monetize and benefit from the launch moment, turning visibility into revenue through more innovative commerce strategies.