Chris Heatherly, Disney's mobile-gaming boss, discusses the daily retention value of gaming.
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GamesBeat 2015 speaker Chris Heatherly on how Disney leverages its IP with games

  • Posted byby GamesBeat
  • Updated
  • 3 min

EDIT (9:30 pm Pacific time): Modified a quote at subject’s request, added a link to recent, related news item.

Everybody knows Mickey Mouse.

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