Gamemakers spent nearly $630M on TV ads in 2015

How do you get people to play games? If you were a gamemaker in 2015, one of the go-to answers was apparently to advertise on television. A lot.

Ad dollars spent on TV by the video game sector increased 47 percent last year vs. 2014, according to research firm iSpot.tv’s data. During 2015, 65 brands placed 406 different spots on U.S. national television just over a quarter million times, adding up to an estimated media value of $629.2 million. That’s up significantly from 2014 when 52 brands ran 298 different spots, spending an estimated $427.4 million to air them 154,500 times.