GameLoop Interactive debuts on Samsung Gaming Hub. Source: GameLoop
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GameLoop Interactive channel debuts on Samsung Gaming Hub

GameLoop, a hosted, interactive game channel built for smart TVs, debuted today on Samsung Smart TVs and devices on Samsung Gaming Hub.

The hub is Samsung’s all-in-one game streaming discovery platform bridging hardware and software for a better player experience. The GameLoop hosted channel converts passive TV viewing into playable game sessions with its proprietary “Play Now” feature, inviting audiences to jump from watching to playing in seconds—no downloads, subscriptions, or extra hardware.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.