Game preorders are up 24%, with revenue up 33%, in 2015 — even if you hate them

People say they hate preorders, but the game-marketing tactic still works.

The number of preorders made by consumers have gone up 24 percent in 2015 when compared to 2014, according to Adobe Digital Index’s new report on gaming trends. Preorder revenue is up 33 percent year-over-year. This is despite growing negativity around paying early for games from consumers. That sort of resentment caused Square Enix, for example, to cancel an elaborate preorder plan for Deus Ex: Mankind Divided where new incentives would unlock as more people pre-purchased the game.