Game Insight’s Anatoly Ropotov explains how to build sustainable free-to-play mobile games

Free-to-play monetization has helped turn mobile gaming into a $30 billion industry.

But many tactics of the successful leaders reflect a “slash-and-burn” mentality. They squeeze consumers for more money and put “pay walls” that block gamers from making further progress. Anatoly Ropotov, a seasoned game developer who became CEO of Game Insight in 2014, believes this behavior is short-sighted.