Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May. PlayStation overtook Nintendo as the most-seen brand, and together the two accounted for nearly 80% of the industry’s total TV ad impressions.
GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game marketers have been putting major muscle behind.
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