Game industry TV ad spend drops nearly 30% from September to October

Gaming brands spent an estimated $28.1 million on TV advertising in October — a 28.73% decrease from September’s outlay of $39.5 million and a 53.32% decrease from October 2019. Together, PlayStation and Nintendo made up over 75% of the industry’s total spend. Overall, 11 brands aired 54 spots over 5,200 times, generating 1.2 billion TV ad impressions. Sports, particularly football, remained a key driver of impressions for gaming brands.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in October, ranked by estimated national TV ad spend.