Game industry doubles down on U.S. TV ads during pandemic

TV ad impressions nearly doubled for gaming brands from March 16 through April 15 compared to the previous 30-day period, suggesting that even as much of the U.S. economy slows down due to the coronavirus pandemic, gaming is a bright spot for Americans sheltering at home who are seeking out an escape from boredom. Nintendo — a longtime chart leader — is still on top with 55.4% of the industry’s impressions, but other brands such as PlayStation are gaining ground.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game makers have been putting major muscle behind.