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Video game and comic book fan events are generating billions of dollars

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The Comic-Con International event in San Diego, Calif., is the next big trade event for gamers and comic fans. And industry companies should know that these events are increasingly drawing important attendees and generating billions of dollars in economic impact, according to a study by Eventbrite.

The global ticketing and events company released a study of 2,000 fans today exploring the demographics and spending behavior of attendees and “cosplayers,” or those that dress up like their favorite comic or game heroes at conventions and other shows.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.