Learning from G4 and VENN’s deaths: TV on Twitch doesn’t work

Over the weekend, news leaked that Comcast is cancelling G4TV less than a year after its relaunch. The former early 2000’s tv network — known for shows like Xplay and Attack of the Show! — failed to recapture the millennial audience Comcast wanted on Twitch and pay TV providers.

My time at competitor VENN was enough to know G4TV was living on borrowed time. While G4TV made its fair share of mistakes, the underlying problem was the format itself.