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Fyber: In-app mobile advertising poised for growth

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Fyber, a big ad monetization company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media agencies to invest in in-app advertising inventory.

Traditionally, in-app purchases in free-to-play games and apps have dominated revenues in mobile. But advertising is coming on strong.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.