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Fuse Powered launches AdRally tool to help mobile publishers deal with too many ad networks (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Fuse Powered is launching a platform that helps mobile-game and app publishers deal with too many ad networks.

AdRally is a managed ad-mediation tool, which means it makes it easy to take 30 ad networks and integrate them with a game using a simple, automated process. That enables game makers to cast a wide net in getting new users, who are essential to keeping a pipeline of new players coming into a mobile game.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.