Playwire free video player
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FreakOut Holdings acquires video monetization firm Playwire

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Japan’s FreakOut Holdings has acquired Playwire, an internet video company that provides free and paid video players for independent video publishers.

Tokyo-based FreakOut Holdings is a digital advertising company that was founded in 2010 by Yuzuru Honda. It now has subsidiaries in 16 countries throughout the Asia Pacific region, and it offers programmatic advertising technology that expands access to advertising demand for its customer base.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.