Frameplay does immersive in-game ads.
Frameplay does immersive in-game ads.
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Frameplay raises $8M for in-game advertising

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Frameplay has raised $8 million in funding for its immersive in-game advertising experiences.

Hiro Capital led the round, and the investors include others involved in the gaming industry, bringing key strategic value for Frameplay’s long-term growth. Hiro Capital has been one of the most active investors in games, esports, digital fitness, and the metaverse.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.