Former designer who worked on the popular Runescape game have created a new startup PlayFusion and a new game Lightseekers that it hopes will represent the next generation of toys-to-life video games.
In a challenge to Activision’s $3 billion Skylanders business, Lightseekers is a connected-play video game with smart action figures, augmented reality, artificial intelligence, and interactive trading cards. The company has teamed up with toy maker Tomy to make the toys, which you can wield as if they were controllers for characters inside the mobile game. It needs a partner like that in a market where Disney couldn’t survive and other big competitors loom, such as Warner Bros.’ Lego Dimensions.
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