Peter Moore, former leader at Sega, EA, and Microsoft, has joined the board at Nifty Games.

Former EA exec Peter Moore returns to gaming as Unity SVP of sports and live entertainment

Peter Moore made his mark on video games as one of the top bosses at Electronic Arts, Microsoft Xbox, and Sega of America. And now he’s coming back to games, albeit by a bit of a circuitous route.

Moore tweeted on Wednesday that he’s joining Unity as senior vice president of sports and live entertainment. He’ll be working for an old colleague, former EA CEO John Riccitiello (he’s Unity’s boss now). Unity is the big game engine maker that recently went public. And while it is focused on games, Unity is reaching outside of gaming to drive processes such as film production. So Moore’s job might take him into territories like sports broadcasts.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.