Esports’ ticket to going mainstream: big brands, bigger audience

Despite how big esports might seem, it’s still just a very big niche.

That’s according to Mike Sepso, the vice president of publisher Activision’s Media Networks. Before joining Activision, Sepso cofounded Major League Gaming (MLG), the first big esports league in the U.S. He’s seen esports grow over the past 14 years into a $892 million market. During a panel at the GamesBeat 2016 conference, Sepso talked about the next steps esports needs to take to be a mainstream business.