Football wins two months in a row as Madden sweeps August sales | Circana

Madden NFL 25 was the top-selling game in August, but it was not a particularly fruitful month for video game hardware, according to industry-tracking firm Circana. This is the second time in a row that a football title from Electronic Arts has topped the month’s bestseller charts — in July, it was EA Sports College Football 25. However, the numbers were not so good for other parts of the industry — namely, August’s hardware sales.

Despite an uptick in numbers for July — which were likely driven by the aforementioned College Football title — hardware sales in August are back down by a whopping 36% year-over-year. Mat Piscatella, Circana’s executive producer for games reports, said in a statement, “All current generation console hardware platforms declined by at least 34% when compared to a year ago, with Switch showing the sharpest year-on-year fall (-41%).”