Final Fantasy XIV promotion goes into overdrive: café, festivals, and two new player-grabbing gambits

It was a big week for Final Fantasy XIV: A Realm Reborn, Square Enix’s massively multiplayer online role-playing game.

In the last few days, a swanky FFXIV-themed restaurant opened, tickets for the first-ever European Final Fantasy XIV Fan Festival in London went on sale, and the game itself started 14-day trial period and refer-a-friend promotions aimed at increasing its subscriber population.