Categories Posted inin Business Nintendo catches flack for ‘I am not a gamer’ campaign Posted byby Jeff Grubb October 3, 2012 Updated June 18, 2025 2 min Share this article twitter facebook linkedin bluesky Nintendo began a new promotional campaign Monday, and some fans are upset about the company’s new, unofficial tagline: Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. Join now → Sign in to your account.