FanFit Gaming makes loot by gamers, for gamers

Whether you’re a Twitch streamer or a noob, you can probably appreciate the loot from FanFit Gaming.

The Toronto-based company has come out with hand-bent lights inspired by video games. The original gaming merchandise is for people who take their gaming experience beyond the screen and into the rest of their home. In an age when games are the leading form of entertainment, it’s not a bad idea for a business.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.