Smite is one of the PlayVS inaugural season sports.
Smite is one of the PlayVS inaugural season sports.
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FanAI and Hi-Rez to gather audience analytics for Smite, Paladins, and Realm Royale

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

FanAI, Hi-Rez Studios and Skillshot Media are partnering to gather audience data for potential sponsors of Hi-Rez’s esports games such as Smite, Paladins, and Realm Royale.

Those games have more than 70 million players. FanAI, an esports audience monetization platform, will use its proprietary artificial intelligence analytics to gather and analyze player data.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.