Facebook will not take a 30 percent cut on Instant Games on Android.
Facebook is among the companies working on instant games.
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Facebook will forego 30% share of Instant Games in-app revenue on Android

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Facebook has announced it is going to forego its 30 percent share of Instant Games in-app revenue on the Android platform.

Instant Games are casual titles that you can play and share in messenger apps such as Facebook Messenger. Facebook launched Instant Games in 2016, and it saw good results with the likes of Zynga’s Words With Friends and the classic arcade game Tetris. In April, the platform exited its beta phase, and Facebook enabled in-app purchases as a means of monetizing Instant Games on May 7. It has also added in-game ads and livestreaming.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.