Facebook named undisputed leader in mobile advertising for app developers

Amid the endless array of companies offering to help developers get their apps discovered, Facebook has emerged as by far the most effective choice.

That’s according to the new AppsFlyer Performance Index released today in advance of the Mobile World Congress 2016 that starts next week in Barcelona. The mobile analytics company tracked 2.5 billion app installs between October 2015 and January 2016 to see which platforms and services were the most reliable marketing choices for app developers.