Facebook Audience Network is looking at gaming's future.
Facebook Audience Network is looking at gaming's future.
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Facebook: How game and app publishers are managing in a post-IDFA world

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Facebook released a report today on how game and app publishers are faring after Apple restricted identifier for advertisers (IDFA) on iOS in the name of protecting user privacy.

With the launch of iOS 14.5 in April, Apple asked users upfront if they wanted to be tracked for advertising purposes, and roughly 56% of people are opting out. This makes them harder to track for ad purposes, according to a study by mobile marketing and measurement firm AppsFlyer. That’s creating challenges for game and app publishers and forcing them to rethink their mobile business strategies.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.