Facebook finally launches playable ads, improves game monetization

Playable ads debuted four years ago as a new way to entice gamers to play mobile games. The ads were interactive, allowing people to try a game out before they downloaded it. And after a lot of testing, Facebook is finally blessing playable ads today by launching its own version of it across its platforms.

Rick Kelley, vice president of gaming at Facebook, said in an interview with GamesBeat that advertisers will now able to pitch games using playable ads, which are interactive ad experiences in app-install campaigns on Facebook. Such ads are a lot more effective because they give a player a good idea of what the game entails. And once such players download the app, they’re more likely to play it because they know it’s something that they already liked.