Facebook's new stickers.

Facebook enhances Level Up program for emerging game streamers

Facebook unveiled its Level Up program for emerging game creators, or livestreamers, last year for the Electronic Entertainment Expo (E3). Facebook will make it easier to find videos from streamers on Facebook, and it will boost new creators making E3 content. And today, the company is adding custom stickers and emojis for the creator partners in gaming.

Custom stickers are available to share in chat through monthly Fan Subscriptions, a way for fans to support creators by pledging $5 per month in exchange for perks like exclusive content. Gaming creators design and customize their sticker packs to include as part of the exclusive content in their subscription. Fan Subscriptions are in beta, but they’re available for partnered gaming creators.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.