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Exploring the brave new world of game influencers at GamesBeat 2016

  • Posted byby Dean Takahashi
  • Updated
  • 15 min

Traditional media has been bypassed. A new cadre of influencers from YouTube, Twitch, and even esports teams are providing a new channels to reach gamers, and game companies are scrambling to figure out the best way to reach these influencers.

We’re making it easier by bringing a panel of star influencers to GamesBeat 2016, our ninth annual gaming conference. Perrin Kaplan, PR maven at Zebra Partners and the former head of marketing at Nintendo, will moderate the session, which is entitled “How influencers are changing game marketing.” She’ll delve into the ecosystem of influencers and offer advice for companies that are trying to crack the fine art of reaching out to these new movers and shakers. Kaplan helped us organize our events in New York and Seattle on mobile game influencers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.