Experience on Demand is a must-read VR book

After seeing a duct-taped prototype of the Oculus Rift for the first time in 2012, one of my first calls was to Jeremy Bailenson at Stanford. I was looking to cut through the hype, and Bailenson offered a level-headed assessment of VR’s status that helped guide my reporting.

“It’s already here,” he told me at the time. “We just don’t call it virtual reality.”