Ex-Sims chief Rod Humble gets his third life at Jam City

Jam City (previously known as SGN) has hired Rod Humble, the ex-CEO of Second Life developer Linden Lab and former head of The Sims team at Electronic Arts. Humble is now general manager of Jam City’s San Francisco studio.

Rod Humble will run Jam City's San Francisco studio.
Rod Humble will run Jam City’s San Francisco studio.

The company also hired Los Angeles tech attorney Robert Zakari as general counsel and executive vice president of corporate development. Zakari was previously the top legal executive at The Lucky Group, an e-commerce company. Jam City has added more than 130 employees since June through hiring and acquisitions.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.