Everyplay mobile gamer survey shows 1% of users account for 29% of spending

About 1 percent of mobile gamers — dubbed whales — account for 29 percent of all spending in mobile games. This one of the facts that came out of Everyplay‘s survey of mobile gamers, who are fast becoming one of the most-studied groups in history.

Companies like Everyplay, the mobile-sharing division of game engine maker Unity Technologies, study mobile gamers because they’re so lucrative. Mobile gaming is expected to double from $17.5 billion to $35.4 billion by 2017, according to a report by game marketer AppLift and market researcher Newzoo. Developers, publishers, advertisers, and marketers want to understand the behavior of these players so they can figure out what they like to play and how to make more money from them.