The esports winter is coming. Like many ad-supported businesses, esports organizations are preparing for the worst. Our GamesBeat Summit Next 2022 panel Navigating the Esports Winter all but confirms this prognosis. FaZe Clan’s Erik Anderson, Vindex’s Ryan Fitzpatrick and Gen.G’s Arnold Hur joined GamesBeat’s Jordan Fragen to chat about how to esports companies are insulating themselves from the cold.
Left to right: FaZe Clan’s Erik Anderson, Vindex’s Ryan Fitzpatrick, Gen.G’s Arnold Hur and GamesBeat’s Jordan Fragen
Forecasting winter
With Covid pandemic concerns winding down, livestreaming views are falling from their pandemic era highs. At the same time, advertising budgets are being slashed in anticipation of a recession. This means less money coming in across the board for ad-supported businesses like esports organizations. Esports companies typically rely on sponsorships as their main source of income, making them less resilient to these cuts.
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