Esports reports shows the consumer habits of 15M competitive gaming viewers

Here’s a statistic that certain traditional sports casters can chew on: Esports attracts an audience of over 15 million fans. That’s a lot of eyeballs generating a ton of potential marketing opportunity.

This is according to a report by video game industry research firm EEDAR, which observed the habits of 2,000 esports spectators and compared them against the demographics of those that participate in competitive gaming. Thirty-six percent of the pool that was observed were women, and the average age of all participants was around 26 years old.