The hallways are tight at E3.
The E3 show floor in 2019.
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Esports reaches for the eyeballs at E3

The esports craze has picked up in a big way over  the past year, and that’s reflected in the events taking place at the Electronic Entertainment Expo (E3), the big game trade show in Los Angeles next week. E3 generates billions of media impressions, and the esports companies want a lot of that attention.

Global esports revenues will grow 38 percent to $906 million in 2018 and further grow to $1.65 billion by 2021, according to a new annual report on esports by market researcher Newzoo. Some think esports is gaming’s latest fad, replacing virtual reality and set to burn out when the next bubble comes along.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.