Esports’ future is female

The esports industry is one of the fastest growing segments in sports and entertainment, on pace to generate as much as $5 billion in revenue by 2020 — and advertisers obviously want in. One of the primary reasons that esports has such tremendous growth potential? The involvement of women. Brands need to be aware that the industry is seeing more and more women enter not only as spectators, but also as players, infrastructure builders, game designers, and more.

Women create, play and compete

This growth of women in gaming can be seen across multiple areas, including game developers, collegiate players, professional athletes, and mobile competitors. The International Game Developers Association found a significant jump in the number of female game developers between 2009 and 2014, with the amount doubling to 22 percent.