Esports Entertainment Group is getting bigger.
Esports Entertainment Group is getting bigger.
Categories

Esports Entertainment Group acquires Helix eSports and GGCircuit for $43 million

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Esports Entertainment Group has acquired Helix eSports and GGCircuit for $43 million in its quest to become an esports and betting powerhouse.

The publicly traded company is amassing a number of properties related to esports, but it is doing so with a unique approach by combining games, tournaments, and gambling. Other companies such as Vindex and GG Group are making big investments in esports as well, but none have amassed as large a collection of assets as Esports Entertainment Group, said CEO Grant Johnson in an interview with GamesBeat. On top of that, the betting side will likely generate revenue to keep the company going while it waits for long-term profits coming in from the growth of esports.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.