ESPN2 will air a live e-sports match this Sunday for the first time ever

E-sports is making the big leap to mainstream cable.

Publisher Blizzard has announced that the Grand Finals of its collegiate tournament for online multiplayer arena battler Heroes of the Storm will air live on ESPN2. At 6:30 p.m. Pacific (9:30 p.m. Eastern) on Sunday, the final two teams in the “Heroes of the Dorm” tournament will face off against one another to win the top prize. This is an example of how e-sports games, like Heroes of the Storm, are establishing themselves as huge spectator events along the lines of traditional sports. Analysts predict that pro-gaming, with its advertising, ticket sales, and more, will make around $465 million by 2017.