The ESL esports finals for Counter-Strike: Global Offensive in Katowice, Poland, in 2017.
The ESL esports finals for Counter-Strike: Global Offensive in Katowice, Poland, in 2017.
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ESL partners with Alienware on future ESL One events

The ESL is working with Alienware as its partner for all ESL One events. This Dell-owned gaming hardware brand will be the official computer and monitor partner for the independent esports group’s global circuit for 2018, with ESL One Birmingham kicking off the year-long partnership on May 24 to May 27.

Global esports revenues will grow 38 percent to $906 million in 2018 and further grow to $1.65 billion by 2021, according to a new annual report on esports by market researcher Newzoo. To get there, esports companies like ESL need to develop revenues from sponsors like Alienware. Epic Games said yesterday it will give $100 million in prizes for its first-year tournament for Fortnite.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.