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Enthusiast Gaming pays $45M for League of Legends fan community U.GG

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Enthusiast Gaming is paying $45 million to acquire the League of Legends fan community U.GG.

Toroto-based Enthusiast Gaming, publicly traded on Nasdaq, has acquired Outplayed, the owner of U.GG, which is one of the largest League of Legends fan communities in the world. The firm could pay an additional $12 million under an earnout agreement over two years.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.