ELO
ELO
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ELO launches to remake game marketing with community-first vision

ELO, a new community building studio led by esports and gaming veterans Roald van Buuren and Wouter Sleijffers, has officially launched.

Based in London, England, ELO said it is focused on putting the community back at the heart of video games by building bridges between game creators and game communities. ELO works with game studios, brands and capital to enhance the out-of-game gaming experience, grow communities and provide real solutions in gaming culture and innovation.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.