Ellen DeGeneres has her own mobile slots game now

Look out, Kim Kardashian. OK, maybe not. Look out … Willy Wonka?

Ellen DeGeneres, the star of her own daytime talk show and the upcoming animated film Finding Dory, is now the face of a new mobile slots game. Compactly titled The Ellen DeGeneres Show Have a Little Fun Today Slots (itself a part of DoubleDown Casino app), it’s another example of celebrity/mobile crossover as company’ use whatever brand power they can get to help make a hit in the $34.8 billion mobile industry. The celebrity mobile games market has proven especially lucrative for Glu, notably with its huge hit Kim Kardashian: Hollywood

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Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.