Andrew Wilson, CEO of Electronic Arts.
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EA CEO credits live game services for the company’s success

Electronic Arts CEO Andrew Wilson credited his company’s record fiscal year results to live operations of games that are run as services, rather than just one-time purchases.

That means that EA is doing better at keeping players engaged with its games for a long time, and it is making money from ongoing purchases made by those people rather than simply relying on new game sales. The idea is to grow audience for games over time, increasing their engagement and keeping them away from competitive products year round.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.