Eleague series shows the NBA taking a more personal interest in esports

Eleague aims to show that there are folks at the NBA who are bona fide esports fans and not just fans of its estimated $696 million of revenue in 2017. The final episode of the docuseries Road to The International Dota 2 Championships will star Brooklyn Nets point guard Jeremy Lin as he attends Valve’s The International, the biggest Dota 2 event of the year. It will air on August 25 at 10 p.m. Pacific time on TBS.

The upcoming episode of Eleague’s series seems to be sending the message that traditional sports and esports aren’t all too different after all. Lin is a self-professed Dota fan, something that he’s showcased before when he endorsed the Dota 2 team VGJ. He also joined in the Series A funding of Plays.tv, an online platform that replays esports highlights.