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EA aims to double audience to over 1 billion in 5 years

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Electronic Arts said it plans to double its global audience to over a billion people in the next five years.

The updates are part of EA’s investor day where it is briefing investors about its plans for the future, which include outpacing market growth and driving margin expansion through fiscal year 2027.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.